audience

An audience is a group of people who gather to listen to, watch, or interact with a performance, speech, piece of literature, or marketing campaign. Depending on the context, they can be physical spectators in an auditorium, readers of a magazine, consumers of digital content, or the target demographic for a commercial product. Understanding your audience is considered the single most critical factor in effective public speaking, marketing, and professional communication. The Three Layers of Audiences

When creating content, media, or speeches, you must account for three distinct types of audiences simultaneously: YouTube·CEEDAR Center Identifying Your Audience